Website Development

Retargeting Digital Marketing Campaign

Is the strategy that shows ads specifically to people who have already interacted with your company. These potential clients showed interest, but did not purchase anything, yet. Retargeting is one of the best ways to stay on their mind and bring warm prospects to your business.

Retargeting

Is a tactic that uses online ads to reach users who previously visited your website, app, or social media but didn’t take the desired action (like buying, signing up, or contacting you). It works by tracking what websites and apps they use and then showing them personalized ads on those specific platforms. It is the right message at the right time for your potential customer or client. This can seem overwhelming because your business needs someone to make the ads, pace the ads, measure the success of the ads and make necessary adjustments. As a production company with an in house marketing and ad agency, we can do these things for you.

Retargeting Campaigns normally use Cookies or tracking pixels to identify users who visited your site and will segment them for further retargeting. Such as:

• Audience lists (e.g., “people who viewed product X” or “abandoned cart users”)

• Personalized ads shown on platforms like Google, Facebook, Instagram, or display networks

These ads remind users of what they saw and encourage them to return and convert

Retargeting is critical because it helps to re-engage people who showed interest in your product or service, but didn’t buy or reach out to your service business. What if you were a general contractor or dental office? How do you continue to convince potential clients that you should be their choice when you cannot speak to them directly? What if you never get the chance to sell them over the telephone.

• It helps reengage people who showed interest but weren’t ready to buy yet

• It keeps your brand visible after someone leaves your site

• It can drive users closer to conversion with each touchpoint

Retargeting is powerful because it focuses on warm leads, not cold audiences.

Retargeting is most effective when your website is optimized for conversions.

Example Case

Someone visits your site, views a product, but leaves. Later, they see an ad for that exact product on a banner ad on their favorite weather website. That’s retargeting in action.

What do I put on my Optimized Website?

DIGG Productions is a content creation company. Our owner recognized that written content, engaging photographs, and videos are critical in the process of establishing your business’ Digital Marketing Strategy. Your Brand must be more than the features and benefits of your products. As an example, Nike sells expensive shoes everyday with no care to even point out a product feature. This doesn’t mean your product isn’t important. It means a good to great product is just the starting point.

We are here to tell your company’s lifestyle and brand story. What type of people use your product? Are they happy? Are they enjoying their life with your product by their side? Why does a popular sport drink never actually talk about the drink’s benefits. Yet, they sell truckloads of drinks by marketing the TYPE of person who drinks their nasty concoction. And it is rarely on sale.

The story you tell about your product and its lifestyle needs to be created in partnership with you, the owner or marketing manager. DIGG Productions is here to guide you through this process and do the actual heavy lifting of filming, editing and creating this visual story for all of your new customers. The value of this video content is incalculable. I know it sounds squishy, but follow us on a quick journey.

A videographer comes to your business and starts recording. The video camera starts interviewing employees about how they feel your product helps the world. How your products change lives and provide sustenance for their families. The culture of the business, the why and the how it all started. What type of persons use the products and who should learn about how this product or service could enhance their life. Wow! We know you, the owner, have the story about your business and product. Your employees and customers have their story too!!

What if this could all be pushed out in a strategic fashion to the world? Don’t you think it would resonate with potential users. Of course it would! This video and production content is utilized to spread your invigorating and inspiring message to the world! It is unstoppable and the passion is immediately recognized by consumers. The video content, photos, interviews, and written word is now used on your website, social media posts, retargeting ads, apps, etc… Your Brand will grow momentum that you cannot be stopped. The message has left the building.

Once the content is created and being utilized in a digital sales nurturing process, it becomes automated and you watch the fireworks! As we move into the modern age a digital marketing strategy, done right, is the key to success. It is the equivalent to having the prime storefront on Main St, 60 years ago. Don’t let your new business faulter or your established business fail after generations of success. We are here to bring success to you and your employees. Digg Deep with DIGG Productions and let’s build something special.